The Group Sales & Marketing Component tracks your marketing data with significant flexibility, allowing your sales staff to effectively target demographic markets. With SumIT, your staff has all of the important prospect information they need for in-depth sales analysis. The specialized group functions are designed to efficiently provide your groups and boat shows world class service, promoting repeat business to increase your occupancy. The specialized billing functions provide the options of individual boat bills or one combined group bill with multiple print options. Create wholesalers, tour operators, or corporate accounts to increase your marina's occupancy.

Group Slip Management: The SumIT group masters are designed to track and account for boat shows, events, group plans, corporate accounts, tour operators, or wholesale accounts. Manage transaction routing, special billing, special rates, and group block booking with easy intuitive screens.

Marketing Options: The SumIT system has prospect files, future reservations, repeat history files, and folio history files giving multiple options as to the database extraction you use for future marketing. Database extractions are provided to create form letters or e-mail marketing to cultivate repeat business.

Extensive History Files: SumIT provides multiple history files such as Folios, Re-peats, Accounts Receivable, Travel Agent Commissions, and Daily Reports. This extensive amount of history tracking provides the information you need to make critical marketing decisions and is a database of potential future business.

Package Plans: Our comprehensive and unique management defined packages allow unlimited automatic allocations separating dockage rates from other miscellaneous expenditures. Give your sales department the ability to sell and increase occupancy, while SumIT handles accounting and allocating the specific plan items. Define additional costs within your rate such as electric hook-ups, water, or any miscellaneous service your marina offers.

Marketing Data Extractions: The SumIT Marina System tracks valuable information for sales and marketing, including data queries, multiple reports, and extraction routines. Reports can be viewed then saved in multiple file formats for use in mail merges, documentation or spreadsheets.

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System Features

Slip Group Masters

Group Rates

Group Slip Blocking

Group Billing

Transaction Routing

Group Lists

Group Searches

Blocking Cut-offs

Group Advance Deposits

Boat Shows and Events

Corporate Accounts


Tour Operators

Group Reservations

Pickup Reports

Blocking Reports

Amenity Packages

Group Sales Analysis

Marina Sales and Marketing Reports

Regrets List

Arrivals List

Departures Lists

Blocking Reports

Tickler Messages

Group Lists

Guest Lists by Boat Name

Guest Lists by Slip

Guest Lists by Market/Group

Registration Survey

Group Pick-Up

Group Profiles

Market Group Sales Analysis

Transaction Routing List

Repeat History Details

Market Forecasts

Slip Type Forecasts

Summary Forecasts

System Modules